Liberman Broadcasting grows...

Liberman Broadcasting, the Burbank, Calif.-based broadcaster, has tapped former Telemundo station group President Ibra Morales to lead the launch of Estrella TV, a new Spanish-language network it hopes to premiere in the first quarter of 2009.

According to Liberman CEO Winter Horton, the new venture is being built through a combination of acquisitions, and the company expects to be in 70 percent of U.S. Hispanic homes by the end of first quarter.

Privately held Liberman Broadcasting, which owns a group of 30 radio and television stations in Los Angeles, Houston, Dallas, San Diego and Phoenix, offers a variety of programming targeting mostly Mexican-Americans, with comedy, music and game shows featuring some of Mexico’s longtime comedians.

And although the company now wants to expand its reach by targeting a wider audience, it will keep a close attention to Mexican audiences, by far the largest.

Such programs as music/variety show Estudio 2 and Trancazo Musical came in first in key Hispanic demographic groups during their time segments.

We're sure that they'll be keeping US entertained, as well.